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SEAT increases the Arona offer with FR Limited Edition

  • The FR Limited Edition brings an increased level of exclusivity to the SEAT Arona with new exterior and interior colours
  • The SEAT Arona is designed, developed, and produced in Barcelona, at the brand’s headquarters in Martorell

Since its launch, the SEAT Arona has been the ideal urban SUV; it revamped and reinvigorated the segment with a rugged exterior design and a revolutionised interior look.

SEAT is now giving the Arona’s character a new level of exclusivity with the introduction of the FR Limited Edition. The latest addition to the vehicle’s range adds new aesthetic details to the exterior and interior while maintaining its strong off-road aesthetic.

Since its introduction in 2017, the SEAT Arona’s success has been huge, selling more than half a million vehicles. In 2023, the SEAT Arona was the brand’s best-selling model with 89,000 units delivered (2022: 71,000; +25.3%). 

“The SEAT Arona is the brand’s best-selling model in the range and has paved its position in the urban SUV segment by giving customers a vehicle genuinely designed for their needs,” said Sven Schuwirth, SEAT’s Vice-President for Sales and Marketing. “The FR Limited Edition increases the Arona’s design, adding new aesthetic cues to the exterior and interior, giving it a twist for those taking on the urban jungle.”

The SEAT Arona FR Limited Edition will come with new equipment, wheels and colours for the urban SUV’s exterior and interior. 

The vehicle’s exterior design benefits from the exclusive Graphene Grey exterior colour along with other colors and exclusive 18” alloy wheels in Cosmo Grey.

The cabin experience has been refreshed with optional textile Bucket seats for front passengers, adding a new dimension of dynamism and comfort. Grey-coloured air vents seamlessly integrate exterior influence inside. Additionally, door and console mouldings sport a new dark matte aluminium finish.

Designed, developed, and produced in Barcelona, at SEAT’s headquarters in Martorell.