Because them, us

Award-winning cars. Head-turning design. State-of-the-art technology. This can only begin to describe what we do.

Because they blend in, we stand out.

We seek to inspire a generation of forward thinkers. We want to shake up the status quo. Question the old ways. And move the world forward through innovation that’s available to the many – not just the few. While others are comfortable blending in by sticking to the old ways, we believe that there’s no greater feeling than the thrill of standing out.

Because they silence, we speak out.

Freedom of expression and addressing key issues in our society are pivotal to our brand philosophy. Through meaningful partnerships with organisations like Campaign Against Living Miserably (CALM), a charity whose aim is to lower the suicide rate amongst men, we can be part of and learn from wider conversations that are happening right now.

Because they won’t, we will.

We believe that quality design and cutting-edge technology shouldn’t be reserved for the few, but accessible to the many. So everything we do and every single SEAT we make is done with you in mind. We know it’s the enjoyment of getting to your destination that really matters. So we devote our energy to ensuring you enjoy the ride.

Because they complicate,

we simplify.

When did choosing a car become so complicated? It couldn't be easier to get behind the wheel of a brand new SEAT with easymove – just select your trim, engine and colour in 3 easy steps.

Because they did, we don’t.

While others follow trends, we never cease to chase perfection. Our outstanding design is driven by our passion for details – obsessively so. Because we believe that, sometimes, a simple detail is all it takes to fall in love.

Because they own, we share.

Through our strong association with urban art, we love being part of memorable moments and bringing them to you – whether it’s music, art or culture.

Because they look back,

we move forward.

Innovation opens up new possibilities – and, for us, innovation means a dedicated Technical Centre staffed with 1,000 highly trained people devoted to shaping up what’s next. It’s where we conceptualise, design and develop our cars. It’s where our DNA is born.