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One thing on the automotive calendar this October that can’t be missed is the Paris Motor Show. It’s back again from the 1st to the 16th of October and after an exciting year for SEAT, it’s going to be an event to look forward to. Held once again in the Paris Expo Porte de Versailles, all of the world’s most famous car brands will be present, showcasing the latest and greatest in the automotive industry.

After the world premiere of the new SEAT Ateca at the Geneva Motor Show earlier this year, you’ll have a chance to get up close with our vision for the modern SUV with an exclusive first look at the new SEAT Ateca Xcellence trim.

As always, the interior SEAT stand will be located with the Volkswagen Group and can be found in Hall 4. This stand will be focused on the digitisation of the brand, showcasing the latest innovations from SEAT and offering new experiences through the use of innovative and intelligent technology.  

The new SEAT Ateca will be the main focus at this stand, demonstrating how the smart use of technology can enhance the driving experience. Attendees will have the chance to experience Barcelona through a completely new way.

This stand will offer a slice of Barcelona right in the centre of Paris with the ‘Created in Barcelona’ theme immersing people in the city that inspired the new SEAT Ateca.



With all the exciting technology on display and the chance to really get up close with SEAT’s vision for the modern SUV, this year’s Paris Motor Show will prove to be a must see. Make sure you’re there with us!