Martorell/Paris, 22/09/2016. - SEAT unveils the new Ateca X-PERIENCE : a unique concept bringing innovation and style to the International Paris Motorshow. The Ateca X-PERIENCE is a demonstration of SEAT innovation with a brand new interpretation of the conventional SUV. The New SEAT Ateca already provides a great driving experience in the city, but the new X-PERIENCE offers even more with its off-road capability. 

As soon as the driver turns on the engine with the start button, the Ateca X-PERIENCE is raring to go, adapting to different driving styles, road conditions and driver preferences thanks to the SEAT Drive Profile control.  With four settings available : Normal, Sport, Eco and Individual, the New Ateca X-PERIENCE is ready for anything. But it’s also possible to go a step further, thanks to the standard 4Drive function, the Ateca X-PERIENCE can now tackle any terrain.  The 4Drive system is based on the the efficient Haldex system which also includes two additional profiles : Snow and Off Road which provide complete control combined with Hill Descent Control.

“The X-PERIENCE is an exercise to show the Ateca family’s possibilities and potential in the future. We know that with the Ateca, we can go much further and it will be on display at the Paris Motor Show,” said the SEAT Vice-President of R&D, Dr. Matthias Rabe. “With the Ateca X-PERIENCE we can go beyond that which we already have in the series. It’s for the customer that wants to go further, taking it to the extreme, for weekend adventures, and of course, off-road.”

Surpassing Conventional Limits

The objective of the new X-PERIENCE is accentuate the all-terrain capability of the New Ateca. It's designed for those that need the off road capability without compromising on style.  Most Ateca drivers will spend 95% of their time in cities or motorways and the remaining 5% off-road or in poor weather conditions such as snow. However, the X-PERIENCE has been designed for those drivers who need excellent off-road credentials. The SEAT Ateca X-PERIENCE can deal with the most adventurous and off-road situations.  

An Inspired 4x4 Design

SEAT brings a piece of Barcelona to Paris inspired by innovation, modernity, technology and design, all values shared by the French capital and of course, the Ateca X-PERIENCE that allows you to tackle those last miles in the mountains that a conventional SUV wouldn’t. Wherever you may have to stop in a standard SUV due to challenging conditions, the Ateca X-PERIENCE can continue thanks to its high profile tyres and exclusively designed 18-inch wheels.  The black wheel arch protectors, side sills, non-scratch paint and excellent ground clearance mean that the new Ateca X-PERIENCE is fearless in any terrain.

As well as excellent 4x4 capabilities, the Ateca X-PERIENCE also makes a big impact in terms of style. “That’s why we’ve chosen a typical 4x4 design style, starting with the wheel diameter and including high profile tyres, going for a 4x4 look with the front bumpers, sump guard and fog light protectors,” explained SEAT Design Director, Alejandro Mesonero-Romanos. “The colour has ended up being very important too. We’ve chosen olive green matt, a natural colour that’s a little camouflaged, underlined with orange tones in the details that give it a more technical look.”

The exterior is complemented with details such as chrome roof rails, a rear spoiler mounted above the boot that brings out the car’s sporty character and mud flaps with the 4Drive and X-PERIENCE logos placed on the boot. Additionally, a front diffuser defines and protects the lower grill which is beautifully repeated at the rear of the Ateca X-PERIENCE.

Tones linked with those used on the exterior have been used in the interior too, which is illuminated by ambient-light LEDs for darker conditions. Earthy colours of coffee and green have been utilised but also orange stitching on the steering wheel, seats and the gear knob to reinforce the technical nuances. The sport seats are, upholstered in suede leather and the X-PERIENCE logo appears on aluminium plaques on the front doorsteps. The XP abbreviation is also present on the steering wheel, and upon opening the boot, there is a chrome strip on the boot floor similar to the current Leon X-PERIENCE.

Ultimately, all X-PERIENCE models have similar design language. Off road capability combined with on road style.

4Drive — Complete Control from a Powerful Engine

The X-PERIENCE uses a 4Drive traction system that is present in the SEAT Ateca range. Thanks to the Haldex clutch system, the torque distribution between both axles is done in the most efficient way to ensure exceptional power delivery on terrain at any moment, even in tricky conditions. Furthermore, the advanced traction control system (XDS) ensures each wheel receives the necessary power to keep going without any trouble. The wheels that provide the best mobility at any moment will transfer power to the ground to keep the vehicle moving.

Moving onto the power unit, the chosen engine is the 2.0 TDI 190PS with 400 Nm of maximum torque, linked up to the dual-clutch 7-speed paddleshift DSG. This combination has undoubtable advantages that is a ideally suited to use both on and off-road. This not only guarantees outstanding performance combining excellent power delivery and low fuel consumption and emissions, but it also allows the driver to enjoy the versatility and fun of the Ateca X-PERIENCE.  The paddleshift function menas that you can change gear without having to take your hands off the steering wheel, a safety and comfort feature that’s ideal for both motorway driving and when faced with complex off-road conditions.

Safety and convenience without compromise

As in every adventure, unexpected things can happen. The Ateca X-PERIENCE always relies on the most complete range of driver assist systems that are now common for SEAT models. For example, Traffic Jam Assist coordinates the work of the Lane Departure Warning Assist and the Adaptive Cruise Control (ACC) system. Front Assist works as an emergency brake that recognises vehicles and pedestrians, as well as the traffic sign recognition system, with blind spot detection and rear traffic alert, a 360º camera with birds-eye view, parking assist for parallel parking or angle parking, emergency assist and high-beam assist.

Connectivity hasn't been overlooked and of course, the Ateca X-PERIENCE is also constantly in contact with the digital world thanks to the latest generation of infotainment systems, such as Easy Connect, the SEAT Full Link connection (which incorporates Apple Car Play and Android Auto functions), the 8-inch Media System screen and “Connectivity Box” which allows the driver to wirelessly charge smartphones.

The recently launched SEAT Ateca precedes three more exciting new model launches for SEAT in 2017. The Ateca X-PERIENCE demonstrates that it’s possible to make the new SEAT Ateca even more adventurous.  Created in Barcelona.