February 19 2018

And so the wait is finally over. The third SUV to join the SEAT family will be called the SEAT Tarraco.

The journey began in June 2017, when SEAT launched a global initiative under #SEATseekingname to ask the general public to suggest a name for a new large SUV due to join the SEAT range at the end of 2018.

The criteria was simple. The name had to be a Spanish place, easy to pronounce in any language and reflect the essence of the SEAT brand.  The new large SUV would follow in the footsteps of a total of 13 SEAT models : Ronda, Ibiza, Malaga, Marbella, Toledo, Inca, Alhambra, Cordoba, Arosa, Leon, Altea and the latest two SUV models, the Ateca and the New Arona.

In July 2017, the suggestions were collated and judges narrowed the list down to just nine names.  In September, the shortlist of just four names was announced : Alboran, Aranda, Avila or Tarraco.

Over 146,000 SEAT fans voted from a total of 134 countries

In the final stage, over 146,000 SEAT fans voted from a total of 134 countries and the Tarraco proved to be the outright winner with 35.52% of the votes. Avila came in at second place with 28.74%, closely followed by Aranda with 26.91% and finally, the Alboran with 8.83% of the votes.

SEAT has a winning name

Tarraco is the original name of the city of Tarragona which is the oldest Roman settlement on the Iberian Peninsula. It was one of the largest metropoles of Hispania during the Roman Empire and now is a vibrant Mediterranean city, full of culture, youthfulness, history and architecture. These reflect core values with which the SEAT brand identifies and is conveyed through the design and spirit of the model range.

The public response to the #SEATseekingName initiative exceeded all our expectations and SEAT would like to thank everyone who participated. We’d also like to thank the cities of Avila, Aranda and Alboran for their involvement.

The New SEAT Tarraco, seating up to 7 passengers, will complete the SEAT SUV range which already comprises the award winning Ateca and Arona. The SEAT Tarraco will be launched in the UK at the end of this year. If you would like to be kept informed of the latest news on this exciting new model, just sign up below.