SEAT is proud to announce the official launch of the new CUPRA brand and presents the new CUPRA logo.

CUPRA has always been the sportiest expression of SEAT. Now the time has come for CUPRA to gain its own identity and spirit by becoming a new entity.

The new logo has been designed taking inspiration from tribal civilizations and balances different worlds and elements. It brings together passion, precision, style and performance with courage and determination. More than just a sports car logo, it's a symbol of all that the CUPRA stands for.

CUPRA will be the ultimate expression of sportiness, combined with sophistication, functionality, comfort, technology and reliability. 

But CUPRA will be more than a brand, and you will have to wait until its official debut on February 22nd to find out more during an unforgettable presentation event. After its unveiling, the first CUPRA models will be introduced to the public at the beginning of March during the Geneva International Motor Show.

The new logo reveal marks also the start of the new CUPRA brand official webpage

To be kept informed of the news about the CUPRA brand, sign up here.