The New SEAT Arona has been singled out as Best Product Design 2018 by the prestigious Red Dot Award design competition. This recognition highlights the fresh, dynamic and robust design offered by the SEAT Arona. Its exterior and interior design and personalisation were the key aspects in selecting the SEAT Arona as winner of the Best Product Design 2018.
Since 1954, the Red Dot Award has been one of the most prestigious design competitions in the world, giving international recognition to quality and innovation. In addition, the Product Design category is the most important of all.
The Red Dot Award: Product Design Jury is made up of 40 experts from all over the world who are not permitted to be part of any industrial manufacturing company nor can they participate in the vote for those products in which they may have been involved.
The New Arona was praised specifically for its compact measurements and dynamic driving experience, ideal for nimble city commutes, motorway driving or countryside getaways. The intuitive technology and interior comfort combined with its exterior design ensured that the New Arona stood head and shoulders above its competitors.
Since its arrival in UK showrooms at the end of 2017, the New Arona certainly caused a stir, selling over 25,000 units worldwide, with the UK accounting for over 10% of total sales.