FAST IS A STATE OF MIND
Ibiza FR. This is what happens when you take awesome, and make it better.
The Steering Wheel
The steering wheel is what really turns your SEAT into an extension of you, your will and your emotions. We understand as a technology gateway to a lot of your car’s features and treat it as a handmade work of art.
A DESIGN IS BORN
Every masterpiece starts with a mark on paper and a lot of expertise goes into each of our designs. The SEAT Arona is our ambitious footprint for future design and beautifully expresses the evolution of our design criteria.
After finishing the design, our team of engineers and designers spent hours handcrafting and fine-tuning every exterior detail to create a perfect prototype.
Every interior detail, from the steering wheel and gearstick to the dashboard and seats of the car are ergonomically designed with the driver in mind. After all, it is the interior that creates the connection between the driver and car, making every journey an enjoyable one.
A LONG JOURNEY
A lot of hard work went into designing the SEAT Ateca. Many different craftsmen and engineers, each with their own area of expertise, were challenged to create a vision for future design and turn a dream into a reality.
As car manufacturers, we also work for emotions and feelings. And ensuring quality whenever you are inside your SEAT is a must. This means design, working with haptics, and investigating trends and textures.
HEAD OF DESIGN
As Alejandro Mesonero, Head of Design in SEAT, says “we get inspired by everything we see and experience, and Barcelona is very present in our minds when we design, a city that we live and enjoy”.
30 YEARS OF THE SEAT IBIZA
When the very first SEAT Ibiza was designed, it was done so on one premise: it had to have such a strong personality that it would become a leader in its segment. Three generations later, it still is. Let its four designers tell you the story.