SEAT’s first SUV, the Ateca, is the brand’s
most ambitious and global project. All areas of the company have aligned around a common goal to develop and launch the new star of the SEAT range.
CORPORATE SOCIAL RESPONSIBILITY
SEAT has consolidated its sustainability strategy during 2016. In the social sphere, the company repeated the success of winning the Top Employer award and even improved the result achieved last year.
SEAT is working to create a smart, digitalised and coordinated factory that will be able to adapt to production needs and processes, and that will manage resources and communication between the different areas of the company more effectively.
The Purchases division managed €6,770 million for the acquisition of products, goods and services. 80% related to manufacturing materials, spare parts and accessories and 20% to the acquisition of general goods and services.
SALES AND MARKETING
SEAT, for the fourth consecutive year, increased its sales compared to the previous year. Deliveries to final customers totalled 408,703 units, representing a 2.2% improvement on 2015. SEAT continues to surprise.
The SEAT Technical Centre (CTS) is a leading centre in R&D&I. There, some 1,000 engineers, designers and technicians work to find solutions based on electrification, digitalisation, new mobility services and the smart car.
On 20 June 2016, after six months of negotiation, SEAT’s 19th Collective Labour Agreement was signed. Valid for five years, its most innovative aspect is the anticipation of the new scenario of Industry 4.0. Moving forward together.
GOVERNMENTAL AND INSTITUTIONAL RELATIONS
During 2016, SEAT’s institutional activity was focused on highlighting both the brand’s Technical Centre and the investments committed by the Volkswagen Group in Martorell, as well as strengthening SEAT’s connection and identi cation with the city of Barcelona.
Sales revenue grew again for the sixth consecutive year, reaching a new record for the brand: €8,597.3 million, which represents a 3.2% increase over 2015. SEAT keeps on growing.