What Car? Awards 2017

Best small SUV

Ateca, SEAT’s in-demand first SUV wowed the judges across the board. Among its talents singled out for praise were its value for money, impressive driving experience and top-notch infotainment systems.

27th & 30th July 2016

The New Ateca hits the UK road

We’ve given even more people a chance to explore every inch of the SEAT Ateca in a series of public viewings in cities like Edinburgh and Cardiff. Hear what What Car? and Autocar readers and Modern parents had to say when they got up close with the Ateca. 



18th June 2016

Surprise Reveal

With a little help from What Car? and Autocar, we invited 38 car enthusiasts to Tower Bridge studios in London for a surprise reveal. Once they arrived, the cover was removed to showcase the SEAT Ateca in all its glory. We showed videos of the unique features of the New Ateca and SEAT experts were even on hand to answer any questions. 


8th - 9th July 2016

International Press Event

We invited 30 UK media journalists to Barcelona for the New Ateca world premiere. They put the car through it paces – from the centre of Barcelona, to a parcours course by the marina, scenic mountain drive and a press conference with SEAT executives and the car’s designers.


5th - 6th June 2016

First Customer Drive in Barcelona

28 winners. 6 countries. 1 innovation. Two self-confessed petrolheads from the UK were lucky enough to be the amongst the first people to test-drive the SEAT Ateca. Watch below to see how they got on and what their first impressions were.



1st - 13th March 2016

Geneva Motor Show

After a long and much anticipated wait, we unveiled our new SUV, the SEAT Ateca at this year’s Geneva International Motor Show. It created positive reactions that lasted long after the show had ended.