ARE YOU READY FOR THE BREAKTHROUGH?

For over 60 years, SEAT has been a leading automotive brand in the Spanish market.

However, with the advent of the world economic crisis and increasingly challenging regional market conditions, it became critical for SEAT to make a bold change. Today marks the beginning of a new era for SEAT: taking consumers from A to Beyond, challenging them to explore new exhilarating driving experiences and to expect the unexpected. 

Consumers have grown accustomed to amazing branding experiences in all areas of their lives. They want it all. When it comes to buying cars, they are no different. To consumers, it is not a question of choosing performance over price, or design over function. They want cars that meet all their needs - unquestionable quality, breathtaking aesthetics and story-worthy experiences. SEAT not only aims to keep up with these needs and desires, but to raise the standards of what car enjoyment should be.

At the heart of SEAT’s evolution is its newfound conviction. SEAT has therefore developed its brand platform, values and positioning to reflect an ambition to deliver the thrilling combination of superior engineering and pure enjoyment: Enjoyneering, technology for everyone to enjoy. Enjoyneering is customer-centric and inspires all of SEAT’s activities, communicating quality and coherence through every expression of the brand.
The SEAT logo has come a long way. It has been redrawn, simplified over the ages.
Always looking forward to connecting with its consumers, helping them navigate throughout decades, and evolving along with them in their life.
Always reflecting what SEAT offers, how the brand behaves, looks, feels and talks to them. From an emblem grounded in the 60’s to a both spirited and precise symbol expressing what today’s values mean for tomorrow. Simpler because the world is complex enough, clearly defined because consumers’ expectations are precise and consumers-focused because SEAT is true to its beliefs.

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The SEAT logo has come a long way. It has been redrawn, simplified over the ages.
Always looking forward to connecting with its consumers, helping them navigate throughout decades, and evolving along with them in their life.
Always reflecting what SEAT offers, how the brand behaves, looks, feels and talks to them. From an emblem grounded in the 60’s to a both spirited and precise symbol expressing what today’s values mean for tomorrow. Simpler because the world is complex enough, clearly defined because consumers’ expectations are precise and consumers-focused because SEAT is true to its beliefs.

The new logo, an inseparable combination of warm, passionate and dynamic red and SEAT’s hallmark chrome symbol reflects the rational-emotional balance of the brand. The chrome symbol - a symmetrical emblem characterized by tensioned lines - is precisely sculpted and rooted in modernity. Its unique design demonstrates SEAT’s rejuvenated commitment to precision technology, engineering excellence and innovation, while the red continues to allude to the passionate Spanish heart of the brand.

The SEAT Look-and-Feel has a strong force line, the diagonal, which harkens back to Barcelona’s iconic avenue, “Diagonal”. This diagonal anchors the creative vision, and is an essential part of the SEAT DNA. Unique touches of Spanish style bring it all to life; warm lights, strong shadows, dynamic perspectives, lifestyle, colours and joy, connecting people to a new hybrid lifestyle.

Enjoyneering for SEAT is more than a change in its visual identity. It is a powerful engine for change throughout the organization: every touchpoint, even the most mundane, has a new standard, to thrill and challenge – whether it is a car model, a point of sales or even a simple business card. SEAT is ready for the breakthrough, are you?