Barcelona, 18/05/2015. – SEAT aims to assemble all of its past history and display it to the public in the most innovative way in a digital museum. The backdrop of the project is a hackaton-style event but brought to the architecture world and baptized with the name “Archithon”. The event began on Friday 15th of May with 40 architecture students from Spanish and German schools working in groups over the weekend to come up with the best design for the musem.

The students worked in teams for 48 hours over the weekend in Barcelona’s OneOcean Club using the guidelines provided by the company on Friday. The authors of the winning proposal are Anton Sahler (Technische Universität Darmstadt), Ksymena Borczynska (University of Kassel) and Patricia Loges (Technische Universität Berlin), who submitted an original, innovative idea to showcase the history of the company.

SEAT Marketing director and Archithon jury member Christian Stein emphasised that “The winning project is based on a cloud that can travel freely from one city to another. We think it’s a very international concept that perfectly matches our brand values and explains the history of SEAT in a very original manner”. The authors of the best three projects will receive a cash prize and the architects of the overall winning project will continue to work on it in further detail over the next few days. SEAT will implement the selected project and plans to have the digital museum up and running in September.

Patricia Loges, one of the winners, pointed out with her teammates that “This prize is our gateway to start working in what we love – architecture. It’s great news that companies like SEAT are organising initiatives like this one and making a commitment to talented students. We can’t wait to start developing our project and watch it become a reality in the next few months”.


SEAT’s future digital museum will summarise the company’s history since its foundation in 1950 and provide an insight into its future direction. It will feature multipurpose spaces and a guided tour of the most representative models and stories in its collection, as well as a gallery of the professionals who have helped make the company’s progress possible.