March 02 2018

A few days prior to start of the 2018 Geneva International Motor Show, SEAT President Luca de Meo held a web videoconference to introduce the latest SEAT and CUPRA news.

The SEAT brand has been going from strength to strength as it approaches this exciting international event. For the second year in a row, SEAT is one of the fastest growing brands in Europe. After closing last year with its best results for 16 years, SEAT global sales continue to rocket with January 2018 seeing a 20% increase.

For the first time, the CUPRA brand will be presented to the general public. This new brand, which will be integrated into the SEAT family, will make its debut in Geneva which will no doubt delight CUPRA enthusiasts lucky enough to attend the show.

At the CUPRA stand, the powerful, dynamic and exclusive CUPRA Ateca will definitely be turning heads. A unique model in its segment with 300 PS, a 4Drive all-wheel drive system and a new 7-speed DSG gearbox powering the Ateca into a new age.

World premiere of the CUPRA e-Racer: the first 100% electric racing touring car in the world.

Another highlight and another world première at the CUPRA stand will be the CUPRA e-Racer. The CUPRA e-Racer will deliver 300 kW of continuous power and up to 500 kW of peak power. It will be the first 100% electric touring car in the world.

On the SEAT stand, the brand will present the new Leon CUPRA R ST with a 300 PS 2.0 TSI engine, the 4Drive all-wheel drive system and DSG gearbox, while the 5-door Leon FR will showcase a new 150 PS 1.5 TSI EVO engine. The SEAT Ibiza hasn’t been overlooked with an FR model equipped with a CNG-powered 90 PS 1.0 TGI engine for the first time.

The public will also be able to experience the SEAT Digital Cockpit and the integration of Shazam into SEAT models.

The new SEAT Digital Cockpit will be one of the main attractions at the Geneva International Motor Show 2018 and will be showcased in the CUPRA Ateca, the SEAT Leon CUPRA R ST, the Leon FR and the Arona. The Digital Cockpit is a digital instrument cluster with an interactive display. It has a modern and versatile design, gives a lot of functionality and can be personalised to suit driver preferences.

Another new SEAT release will be the integration of Shazam in SEAT cars. This innovative music-recognition service, presented at the Mobile World Congress a few days ago, will be available in SEAT cars as of April. From then on, using Shazam will be an easy and safe experience for users while they are driving.

During the first press day, Wayne Griffiths, the Executive Vice-president for Sales and Marketing and Matthias Rabe, the Executive Vice-president for R&D will both present on the first day of the show : 6th of March at 12:00 pm. Keep an eye on our Facebook page for more information.